Joy Diaz, Land Care, Inc. |
“I don’t
recall the first year I attended GIC, but I remember being blown away and
awestruck by the size of the event! I couldn’t believe how massive the green industry
was.” These comments come from Joyanna
“Joy” Diaz who co-owns Land Care, Inc., in Las Vegas.
A PLANET
member since 1998, Diaz sits on the PLANET Board and is a longtime volunteer.
Her committee assignments have included the Industry Recruitment, Finance and
Membership committees, the latter of which she chaired for two years. She has
also hosted the Newcomers Rally for the past two years.
When asked
which of GIC’s many moving parts, including the seminars, workshops,
receptions, and Breakfast with Champions, gives her the most value, Diaz said
she couldn't put her finger on one specific thing.
“Every year my needs
shift. One year a seminar will smack the
nail on the head and I won’t be so interested in the topic the following
year. Another year, I will listen to a
different speaker or meet someone who changes my business life. It’s about the
GIC experience. You cannot go anywhere else in the world that has the ‘touches’
you will have at this event.”
Meeting new
industry friends is part of her GIC experience. “I also look forward to the Keynote
Address,” she added. “This year’s speaker is Janine Driver. I saw her at Great
Escape in Vegas a few years ago and loved her. I love the 4th Street
Live entertainment, too, and look forward to Montgomery Gentry this year.”
Among other
highlights, she makes time to meet with vendors, see new products and test the
equipment outdoors, and puts a huge premium on the many networking
opportunities there. Said Diaz, “Over the years, meeting other industry leaders
and sharing ideas with them have helped us save time and money. I ask why
reinvent the wheel if someone is willing to share experiences, both those that
have been successful and others that have failed. You can use either or both as
a springboard to something that will work for your company.”
This industry veteran is looking forward to
attending GIC this year and she’s bringing along a long list of
challenges. In her words, “have no fear,
this year once again one or more of those issues will be addressed and I will
get to knock them off my to-do list.”
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